In recent years, the term " datafication " has become increasingly prevalent in discussions of technology, business, and society. But what exactly does it mean, and why is it important? At its most basic level, datafication refers to the process of turning various aspects of our lives and the world around us into digital data that can be analyzed, manipulated, and used to inform decision-making. This can involve everything from collecting data on consumer behavior to monitoring environmental conditions to tracking personal health metrics. The rise of digital technologies and the widespread availability of data-gathering tools have made it easier than ever to collect, store, and analyze vast quantities of information about nearly every aspect of our lives. One of the key implications of datafication is that it has transformed many aspects of our society and economy. For businesses, datafication has opened up new opportunities for analyzing consumer behavior, predicting market ...
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